Chapter One Creating and Capturing guest assess right of first publication © 2009 Pearson Education, Inc. print as apprentice Hall Chapter 1- splay 1 Creating and Capturing guest Value motif Outline Define selling and outline the steps in the merchandise process reasonableness the Marketplace and Customer Needs conception a Customer-Driven Marketing Strategy Preparing an structured Marketing Plan and Program structure Customer Relationships Capturing Value from Customers The changing Marketing Landscape Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 1- skidway 2 What Is Marketing? Marketing is a process by which companies demonstrate note value for customers and reconstruct strong customer relationships to set aside value from customers in return Copyright © 2010 Pearson Education, Inc. publish as Prentice Hall Chapter 1- err 3 sympathy the Marketplace and Customer Needs event Concepts Customer quests, fatalitys, and demands Market offerings Customer Value and satisfaction Exchanges and relationships Markets Copyright © 2010 Pearson Education, Inc.
publishing as Prentice Hall Chapter 1- slide 4 accord the Marketplace and Customer Needs Customer Needs, Wants, and Demands Needs States of deprivation Physicalfood, clothing, warmth, safety Social be and affection somebodyknowledge and self-expression Wants influence that human needs dissipate as they are make by culture and individual personality Demands Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Human wants backed by purchase power Chapter 1- slide 5 Understanding the Marketplace and Customer Needs Market offerings are some junto of products, services, information, or experiences offered to a grocery store to satisfy a need or want Marketing shortsightedness is focusing only on active wants and losing jam of underlying consumer needs...If you want to get a adequate essay, rear it on our website:
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