Business Economics Marketing

Week 1(19.01.2012) Class Activity bookman Name: SudarsoStudent ID No:201124193 Scenario: Keiths Floor Mat Project Source: Tong & axerophthol; Taylor, discretion Market look, p.22 Keith is the trade director of a component classify within a large, diversified manufacturing company. His division sells, among other products, pes mats and matting to the hospitality, health care and commercial markets. He has a solid base of customers in hotels, restaurants, hospitals, nursing homes, commercial offices and reserve centres. The market in which Keiths division competes is considered mature, so there is little room for growth without new or innovative products. About two months ago Keith was contacted by a supplier of flooring products from Korea. He was offered a range of infrequent floor mats that he had not seen in advance. These mats work features that leave have definite competitive advantages. Keith is keen on exploring the authorization of these mats before he a rrests a final decision. He calls on the in-ho substance abuse trade enquiryer for assistance, but feels that a full-scale research cast off is not warranted at this stage.| 1. Do you believe Marketing look for is required in above case? If so uprise your reason.

Yes i do believe if one company use up to sell any new product it should do somewhat marketing research before the product go to the market. Which as the managers need information in tack together to give away products and service that create value in the mind of the customer. notwithstanding the wisdom of value is a subjective one, and what customers value this grade may be qui! te different from what they value undermentioned year. As such, the attributes that create value cannot simply be deduced from normal knowledge. Rather, selective information must be collected and analyzed. Therefore, the end of marketing research is to provide the facts and direction that managers need to make their more crucial marketing decisions. To maximize the benefit of marketing research, those who use it need...If you requisite to get a full essay, order it on our website: OrderCustomPaper.com

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