Gabriels Epiphany in James Joyces The Dead

Gabriels Epiphany in James Joyces The Dead Lee A. ZitoIn James Joyce's "The Dead," through an epiphany the main character, Gabriel, realizes the true relationship between him and his wife, Gretta. The epiphany Gabriel experiences is the direct effect of his wife's confession to having a love before she met him. Not just a love, but a true love named Michael Furey. Before Gabriel had heard this story he continuously looks at his wife thinking about how much he loves her and how much he wishes they could only feel the excitement of their relationship. His emotions and feelings are shattered when he hears Gretta's story of Michael Furey.At first he feels anger toward her. Anger at the fact that he was not her first love. He is also humiliated to feel as he did before, foolishly in love, when it was quite clear their relationship was not what he thought it was.090923-Gretta-Woodside-JN01

Free Essays on Apocalypse

Final Synthetic Essay Interdisciplinary Thinking or Synthetic The definition of synthetic is â€Å"not natural or genuine artificial or contrived.†(Webster’s Dict.) It is anything that is prepared or made artificially. In this class Dr Holm would give us a topic to discuss and as a group we express our thoughts about the topic. This is what is known as interdisciplinary thinking which means that I can draw my own ideas about the information in this course. Working in groups has really helped me to learn a lot, from working with others. The combination of our ideas into a complex whole helped us to get a better understanding of the material. Our views on the topics that we discuss were a lot easier to grasp after we discussed them. Because of these class discussions I understood the information presented in this class. This was a great help to me in understanding the pre- apocalyptic information in the beginning of the class. Apocalypse as a Jewish and Christian Lit genre 250bce-250ce Apocalyptic means the revealing or unveiling of what is to come. It is a narrative story in which other worldly beings give revelation from God to a human. The revelation involves God’s secrets of time and space. Prophetic eschatology envisions God achieving divine plans within the framework of human history by the means of human agents. Apocalyptic eschatology finds hope mainly in the future. This hope is possibly because God is wishing to bring to an end this evil world. Apocalyptic eschatology might not even be concerned with the destruction of world rather than the retribution after death. This is where the apocalyptic eschatology talks about the righteous being rewarded and the wicked being punished. (Reddish pg20) The first thing that happens in an apocalypse is revelatory literature, this where the author states that he had a divine revelation. The next thing that happens is the human receiver of the revelation is normally presented as a... Free Essays on Apocalypse Free Essays on Apocalypse Final Synthetic Essay Interdisciplinary Thinking or Synthetic The definition of synthetic is â€Å"not natural or genuine artificial or contrived.†(Webster’s Dict.) It is anything that is prepared or made artificially. In this class Dr Holm would give us a topic to discuss and as a group we express our thoughts about the topic. This is what is known as interdisciplinary thinking which means that I can draw my own ideas about the information in this course. Working in groups has really helped me to learn a lot, from working with others. The combination of our ideas into a complex whole helped us to get a better understanding of the material. Our views on the topics that we discuss were a lot easier to grasp after we discussed them. Because of these class discussions I understood the information presented in this class. This was a great help to me in understanding the pre- apocalyptic information in the beginning of the class. Apocalypse as a Jewish and Christian Lit genre 250bce-250ce Apocalyptic means the revealing or unveiling of what is to come. It is a narrative story in which other worldly beings give revelation from God to a human. The revelation involves God’s secrets of time and space. Prophetic eschatology envisions God achieving divine plans within the framework of human history by the means of human agents. Apocalyptic eschatology finds hope mainly in the future. This hope is possibly because God is wishing to bring to an end this evil world. Apocalyptic eschatology might not even be concerned with the destruction of world rather than the retribution after death. This is where the apocalyptic eschatology talks about the righteous being rewarded and the wicked being punished. (Reddish pg20) The first thing that happens in an apocalypse is revelatory literature, this where the author states that he had a divine revelation. The next thing that happens is the human receiver of the revelation is normally presented as a...

Religion and Theology Research Paper Example | Topics and Well Written Essays - 2000 words

Religion and Theology - Research Paper Example Therefore, this essay has the intention of discussing the existing beliefs of Christianity and those of Buddhism and they differ. Additionally, the paper will attempt to determine the inherent factors that influence afterlife in both religions such as soul is to Christianity and the mind to Buddhism. Alternatively, it is essential to note that while Christians believe in the existence of one God who defines matters of afterlife; Buddhists do not harbor such beliefs. However, the same Buddhist believes that the power of humanity lies in the purity of their minds whereby enlightenment is attained. There are various differences between Christianity and Buddhism on the context of their beliefs in the soul and afterlife. However, it is imperative to discuss the individual beliefs of Christianity and Buddhism in respect to how the soul relates with the existence of a person after he/she is dead. The basic Christian beliefs entail the belief that only one God exists (Bloom, 2012). This is b acked by the writings of the bible from the books of John, Corinthians, and Galatians among others. Similarly, most Christians believe God is in form on a Trinity. In other words, there is God the Father, the Son and God the Holy Spirit or Holy Grail. On the same note, a deep belief in Christianity maintains that God has the omnipotent power or is extremely powerful and hence is control of the entire universe. This is supported by the verse in the book of Psalm 115:3 among other biblical books. For the record, Christianity makes the allusion their God is the all powerful God. Furthermore, God is present everywhere or has omnipresence autonomy according basic Christian beliefs. There is also the element of sovereignty in the belief of Christians suggesting an element of a Supreme Being who is in control (Masih, 2000). Apart from the aforementioned elements of God, Christians also have an inherent belief in the existence of an afterlife. In the same aspect, Christians have a deep beli ef that a place called exists where sinners who have not repented are banished. Other basic beliefs of Christianity believe that God is true, God is love and God is the overall creator of all that lives among others. On the other hand, there are also basic Buddhism beliefs. For example, Buddhism follows the path of other beliefs in the context that it has its divisions. This suggests that it also shares the conventional set of the significant beliefs. On that aspect, one of the fundamental beliefs inherent with Buddhism is called reincarnation (Moreman, 2010). This entails the concept that there is rebirth of people after their death. In other words, the religion maintains that people go through phases of birth, living and rebirth. On that note, there are religious differences between the concepts of reincarnation and rebirth on the context of Buddhism. For example, in reincarnation, a person may appear many times in different forms after death while in rebirth, an individual does n ot have to return to the earth. In other words, the entity of the person does not return to the earth again. This comparison is usually done to a leaf growing on tree. There is always an eventual replacement of a withered leaf that has fallen off. Alternatively, there is a similarity to an old leaf but not the same as the original leaf. It is after many phases whereby an individual exudes the attachment of self and desire and the stage of Nirvana is reached (Steinfels, 2009). It is also a state of freedom from suffering and liberation. In that prospect, there are three practices or trainings of Buddhism. They include Sila that mean morality, good conduct or

Fashion Essay Example | Topics and Well Written Essays - 1000 words

Fashion - Essay Example The statement by Quentin Tarantino is noteworthy. He says, ‘the mark of any good action movie is that when you get through seeing it, you want to dress like the character.’ In this respect cinema’s role is not just promoting but also regulating customer culture. and /or the star persona, how they quote or appropriate from earlier films, how they relate to haute couture, say or drag shows. Often, the cinema looses depth by not being better connected to what audience members were wearing or wanted to wear. Thus the book provides invaluable insights to the new theorizing of costume in cinema. While discussing on the role of costumes in cinema it is worth mentioning the essay in Invisible Fashions by Akbar Abbas, who talks about the way in which certain types of theory can themselves become fashionable. (Wollen). â€Å"Clothes can primarily be considered as bearers of social identity and weaving, an approach which originate in the post modern discursive field where cultural studies meet semiotics.† (Wollen). It is quite noteworthy that clothes are intimately related to wearers and their bodies of course, but they also have their own qualities and identity simply as clothes. In every day life, clothes are a crucial element in the self presentation of specific wearers, along with their gestures, deportment, language, lifestyle etc. When we encounter them in shops and when they are not being worn they are disembodied abstracted from specific use. Hence, clothes have to be granted a niche of their own, a right to be considered autonomously as well designed, original, i ngenious and even beautiful. To this fact, I could relate fashion that has emerged as a separate entity which has changed the whole direction of male fashion. Fashion, has its own history and its involvement of the interaction between designer and client or consumer has launched many a choice. Whether directly or indirectly, patterns

Academic Performance of College Students Essay Example for Free

Academic Performance of College Students Essay The lack of adequate background and/or preparation, among other things, causes many students to withdraw from college or to graduate with low grades, which often makes it difficult for them to obtain suitable jobs. This paper examines the academic performance and efforts to seek assistance for academic and related problems of undergraduate students at North Carolina AT State University. To that effect, the grade reports of business and economics majors and responses to a survey of students enrolled in business and economics courses were qualitatively analyzed. See more: Foot Binding In China essay The results of the analyses indicated that many students experienced academic deficiency and did not seek assistance when faced with problems. The results also revealed that many of the students who sought assistance rated the services they received as ineffective and indicated their preference for school-level advisement services. The development of a school-specific academic monitoring and advisement center would alleviate these problems. Such a center, with a comprehensive and extended advisement and counseling program, will be more effective than university-wide services in improving student academic performance and marketability upon graduation. ********** Teaching, research and service are usually used as a yardstick to measure faculty contributions to higher education institutions. Major universities have long stressed the importance of research activities relative to teaching. Over the last two decades, many of smaller teaching institutions, including the Historically Black Colleges and Universities (HBCUs) where research activities were recognized only to the extent that they would keep educators and the knowledge they transmit to students current, have been under pressure to acquire external funds for scholarships, faculty development, and meeting accreditation standards (Fielding 1985). As these institutions, particularly the HBCUs, placed more emphasis on faculty research productivity, they are faced with the challenge of striking a balance between teaching and research activities. Nevertheless, most colleges and universities recognize that teaching is the ultimate goal of their institutions (Wiley 1993). The main factors considered for improving teaching effectiveness among other things, include teaching approaches and techniques and faculty availability for student assistance and advisement. However, students in higher education institutions must be motivated and committed to make reasonable efforts toward handling various activities, such as reading, written assignments, class discussion, presentation and examinations, effectively. Accordingly, the students commitment to attain a good education, their study habits and cooperation, their motivation and efforts to seek assistance, when needed, are equally critical for learning. Thus, since the provision and consumption of education service occur simultaneously, the students active participation in the process is a necessary condition to transform teaching to effective learning (Norales and Addus 2003). This paper assesses the academic performance and efforts of undergraduate students to seek assistance for academic and related problems at North Carolina AT State. The paper (1) examines the academic performance and deficiencies of the students in terms of their overall grade point averages; (2) identifies the relative magnitude of student academic and related problems from freshman to senior classifications; (3) presents student evaluation of the effectiveness of advisement and counseling services available to students; and (4) recommends the development of a school-specific academic monitoring and advisement center to improve student academic performance and marketability upon graduation. Methods and Instrumentation The 1998 grade point averages (GPAs) of undergraduate business and economics majors were used to determine the levels of student academic performance and deficiencies, with the application of chi-square statistic test to the relevant data. The student grade reports (the most recent data available) were obtained from the North Carolina AT State Universitys School of Business and Economics. In addition, data from students were collected through a student survey of 2002. The sample for the student advisement and counseling effectiveness questionnaire consisted of students enrolled in business and economics courses at North Carolina AT State University. The questionnaire items were designed to elicit responses from students to determine the magnitude of student academic and related problems, efforts to seek assistance to solve their problems, evaluation of effectiveness assistance they received, and preference for the location of advising and monitoring services within the University. The results of this study can be used as a source of data that can provide information on the curriculum effectiveness at North Carolina AT State and other universities. Such data can assist educators in curriculum planning and development so that they can better meet the needs of students. Student Academic Performance and Survey Results The results of this study are based on the examination of the School of Business and Economics student GPAs and the student advisement and counseling survey of students enrolled in business and economics courses at North Carolina AT State University. The results are centered around (1) the student academic performance levels and deficiencies; (2) the magnitude of student academic and related problems; (3) the students efforts to seek assistance to solve problems; (4) the student evaluation of effectiveness assistance received; and (5) the student preference for the location of advising and monitoring services. The following are the findings of the study based on student grade point averages and student advisement and counseling services questionnaire responses. Student Academic performance. The school of Business and Economics at North Carolina AT State University consists of accounting, business administration, business education and economics and transportation/logistics departments. The distributions of grade point average of students enrolled in the School during the 1998 fall semester are presented in Table 1. For the data in the Table, the chi-square test statistic is significant. This indicates that grade distributions by classification are statistically different. Generally, the number of students with low grade point averages decreased from freshman to senior classifications. In other words, more freshmen maintained lower grades relative to seniors, and more seniors maintained higher grade point averages than freshmen. More specifically, the data indicates that, in the School of Business and Economics, 55% of freshman, 14% of sophomore, 16% of junior, and 6% of senior students maintained below 2. 00 grade point averages. The decline in the proportion of students with lower grades from the freshman to senior levels is an indication of either grade improvements, transfer from one program to another or withdrawal and/or suspension/dismissal from the university. In their senior year, 41% of students maintained a GPA of below 2. 50, 23% below 2. 25, and 6% below 2. 00. For all classifications, 53% of students maintained a GPA of below 2. 50, 39% below 2. 25, and 26% below 2. 00. The School of Business and Economics cannot afford to ignore 23% students who may graduate with a GPA of lower than 2. 25 and 41% below 2. 50, only to find it difficult to find professional jobs of their choice in their respective fields. Apparently, students need to be monitored, encouraged and assisted to play an active role in their pursuit to achieve their education and career objectives. Student Survey Results Of some 206 students who responded to the survey, 52% were female and 48% were male students. By classification, 10% were freshmen, 30% sophomore, 37% junior and 23% senior students. In terms of general fields of study, 68% majored in business and economics and 32% in other areas, including arts and sciences, education and engineering (Table 2). These figures suggest that the survey represents a balanced coverage on gender, student classification, and various fields of study. Magnitude of Student Academic and Related Problems: Of 154 who sought assistance, 52% were female and 48% were male students. By classification, 9% were freshmen, 30% sophomore, 37% junior and 25% were senior students (Table 3). The data in the Table is indicative of the fact that the number of problems faced by students generally declined from freshman to senior year of their study. Of 52 students who did not seek assistance, 52% were female and 48% were male students. By classification, 17% were freshmen, 30% junior, 37% sophomore and 19% senior students. A total of 56% who did not seek help were junior and senior students. The reasons indicated for not seeking assistance are that 19% did not have any problems, 17% did not have time to seek assistance, 19% did not know the availability of assistance, 14% did not believe such assistance would be useful, and 15% indicated a combination of the above factors (Table 4). Student Efforts to Seek Assistance: Out of 206 students who sought assistance, 60% consulted with their academic advisors and 30% with course instructors or respective departments. Only 4% indicated to have sought assistance with the University Center for Success (Table 5). Student Evaluation of Assistance Effectiveness: Of 154 students who sought help, 72% indicated that the assistance they were offered was effective resulting in grade improvements, enhanced self-confidence, remaining in major for the better, and changing major for the better. However, 28% indicated that the assistance they received was not effective at all (Table 6). Student Preference for Advising and Monitoring Services: Of 206 survey respondents, 147 (71%) indicated their preference for student monitoring and counseling services at school/college level (as opposed to counseling at the university level); and 92% indicated that they would seek assistance more often if such services were available at school/college level (Table 7). The Case for Academic Monitoring and Advising Center The findings of this study reveal that relatively low grades and high failure rates were maintained by upper level undergraduate students with the possibility of marketability problems. The findings further show that 28% of survey respondents said the assistance services they received were not effective. Another 28% of the respondents, of which 56% were juniors and seniors, did not seek help to resolve their academic and related problems. In addition, 71% of respondents indicated their preference for a school-level assistance services, and the overwhelming majority (92%) said they would seek help more often if such services were available at the school level. It follows that a school-specific academic monitoring and advisement center (AMAC), with a comprehensive agenda for student advisement and counseling, will be effective in improving student academic performance and marketability. The need for the AMAC is underscored by other studies. The main problems affecting student academic performance include inadequate background, working long hours, lack of time to study and seek advice, lack of time management skills, bad study habits and skills, and lack of self-confidence. Many students are also faced with various impediments in their pursuit of higher education and career objectives, including financial problems, family responsibilities, and social and extracurricular activities. Some of these activities do not only take away from the time needed for sleeping, attending class and studying, but they also cause considerable stress resulting in negative effects on academic performance as measured in terms of GPA (Womble 2001). The results of a survey of 239 university students enrolled in business and economics courses at North Carolina AT State University indicated that most students did not have sufficient time to read the textbook and study, and that their absence from class was work related. The majority (56 %) of the students stated that they could not take lecture notes while listening, and 29 % said they could not understand the lecture (Norales and Addus 2003). Kelly et al (2001) classified college students into short sleepers (individuals who slept six or fewer hours a day), average sleepers (individuals with seven or hours of sleep a day), and long sleepers (individuals sleeping nine or more hours a day). They found that the individuals who represented long sleepers reported higher GPAs than the first two groups. Many students are admitted to a university as a result of their performance in examinations that do not demand the same preparation levels required to succeed in higher education. Thus, one of the main factors affecting the academic performance of college and university students is the lack of adequate preparation skills (Beswick and Ramsden 1987). Entwistle et al (1989) studied the academic performance of electrical engineering students and found that low course grades were associated with inadequate study skills, and that many students had not established adequate independent study strategies required to succeed in higher education. Eikeland Manger (1992) looked into factors affecting student achievement, especially those factors related to high failure and dropout rates. The findings showed that organized study habits had a positive impact on self confidence during the students first semester, but such study habits did not have a direct effect on grades until as late as their fourth semester in college. In a survey of close to 350,000 students attending four-year public and private colleges, over 70 items related to the students educational experiences on the survey instrument were grouped into 12 factors. (1) The survey results indicated that out of these factors, public college/university students rated academic advising as the most important aspect of their educational experiences. Private college/university students rated academic advising second to only instructional effectiveness in importance. When students were asked to rate five items (2) comprised academic advising, both public and private college/university students rated the academic advisors approachability and the academic advisors knowledge about major requirements as strengthsmeaning most important and most satisfying (Noel-Levitz 2003). In general, the success or failure in higher education are not explained by the student attributes or faculty teaching efficiency in isolation, but by the complex interactions between students and the learning environments they experience (Entwistle 1990). Thus, students are in need of comprehensive advisement, counseling and support services including time management, stress management, efficient study style, habits and skills, reading, writing, and lecture note taking skills, and other support services. These must help students enhance their capacity to master the relevant subject, self confidence, verbal and written communication, academic performance, and to be competitive and productive members of the community. Academic Monitoring and Advising Center The findings of this study, along with the discussion of relevant literature, suggest that a school-specific AMAC, with a comprehensive agenda for student advisement and counseling, will be effective in improving student academic performance and marketability. The primary purpose of the AMAC is to enhance student academic performance and produce marketable graduates by providing extended assistance and guidance to students in academic activities and related areas. At North Carolina AT State University there are university-wide student support services, including the Center for Student Success (which is focused on student retention) and school-level academic assistant services. In addition, there are programs which are designed to mentor students with high academic standing, in collaboration with potential employers, to prepare them for the real world work environment upon graduation. However, many students who for various reasons fail to perform to their potential levels deserve to be uplifted through a similar program provided by the AMAC. Compared with university-wide academic counseling services available for students, the AMAC will be more effective for needy students can be given individual and unique attention suited to their specific needs by their respective schools. In addition to regular advisement provided by academic advisors, the AMAC will provide counseling services for students who fail to reach a minimum GPA of 2. 50 during each semester. To start with, such students will be able to discuss issues regarding specific courses and their course loads with an advisor from the AMAC, and receive advice on how to successfully manage their time and handle their course loads. Also, the AMAC if necessary, can suggest changes in course, course loads and schedule to help the students balance their time between school and work. As mentioned above, one of the biggest problems that many students have is lack of time and time management skills. If this problem is solved early, students will be able to maintain a more marketable GPA. The AMAC will continuously monitor students and evaluate their grades throughout each semester to insure that these students continue to do well in the school, and graduate within a reasonable period of time. Students who need assistance must be identified at the appropriate time and be given intensive advice and counseling. It will maintain a data base for all students in the School of Business and Economics with an overall GPA of 2. 50 or less. The data can be collected from student applications, academic records, and surveys (Seidman, 1996). The AMAC will coordinate its activities with university programs designed to provide remedial services to students with deficient backgrounds. It will refer students to other departments and and University support services for problems outside its responsibilities. Such intensive intervention will likely help not only improve academic performance, but also retain students and enable them to graduate with decent grades. Student participation in the AMACs program shall enhance their capabilities to improve their academic standing through sound advice and counseling which will positively influence their attitude toward learning and grades, time management skills and study habits. The AMAC will further facilitate development of university policies and programs designed to overcome academic deficiencies and encourage students to stay in school and achieve their academic and career objectives. Conclusions Academic advising is a very important aspect of students educational experiences in higher education. In order to enhance teaching and learning effectiveness, higher education institutions must listen to their students unique needs and priorities by assessing assistance services available to students. The results of such assessments can be used to develop targeted action plans for serving specific student population. The results of the analyses of data obtained from the School of Business and Economics grade reports and a survey of students enrolled in business and economics courses at North Carolina AT State University, along with other relevant literature, imply that many college students need a school-specific academic monitoring and advisement services at an early stage of their college career. It is apparent that it becomes difficult, if not impossible, for junior and senior students to make meaningful grade improvements due to the short span of time available to them during their last years of study before graduation. This may pose a serious marketability problem for some of the graduates of these programs with low grades. In the real world of ever increasing globalization and more competitive job market environments, college students need to acquire higher skills and GPAs. The proposed AMAC is certainly a first step to guide needy students in this direction. References Beswick, D. and Ramsden, P, (1987). How to Promote Learning with Understanding. Working Paper 87:1. Melbourne: Center for the Study of Higher Education, University of Melbourne. Eikeland, O. J. and Manger, T. (1992). Why Students Fail During Their First University Semesters. International Review of Education 38(5), 489-503. Entwistle, N. J. (1990). How Students Learn and Why They Fail. Paper Presented at Conference on Talent and Teaching, University of Bergen. Entwistle, N. J. , Hoursell, D. , Macaulay, C. , Situnayake, G. and Tait, H. (1989). Success and Failure in Electrical Engineering Courses in Scotland. Summary of a Report to the SED. Edinburgh: Department of Education and Center for Teaching, Learning and Assessment. University of Edinburgh. Fielding, G. J. (1985). Transportation Education, Part Two. Report of Joint Conference, Eno Foundation Board of Directors and Board of Consultants. Transportation Quarterly, 39(2), 207-233. Kelly, W. E. , Kelly, K. E. and Clanton, R. C. (others) (2001). The Relationship between Sleep length and Grade-Point-Average among College Students, College Student Journal. Noel-Levitz Research (2003). Academic Advising Highly Important to Students, www. noellevitz. com. Norales, Francisca O. and Addus, Abdussalam A. (2003). University Students Learning Efforts, Texas Business and Technology Educators Association Journal, Vol. VII, No. 1. Seidman, A. (1996). Retention revisited: R = E, ID + E In, Iv. Journal of College Student Retention. 71(4), 18-20. Wiley, III, Ed (1993). Re-Emphasizing Teaching. Black Issues in Higher Education. Womble, Laura P (2001). The Impact of Stress Factors on College Students Academic Performance, Working Paper, University of North Carolina, Charlotte, N. C. ABDUSSALAM A. ADDUS Associate Professor DAVID CHEN Associate Professor ANWAR S. KHAN Professor Emeritus Department of Economics and Transportation/Logistics North Carolina AT State University Notes. (1) the factors are: academic advising, campus climate, campus Life, campus Support Services, concern for the Individual, instructional Effectiveness, recruitment and financial aid effectiveness, registration effectiveness, responsiveness to diverse population, safety and security, service excellence, and student centeredness. (2) the items are: the academic advisors approachability, the academic advisors knowledge about major requirements, the academic advisors concern about the students success as an individual, the academic advisors assistance to set goals and work toward, and the clearness and reasonableness of major requirements. Table 1 Grade Distribution of Students in the School of Business and Economics by Classification, Fall 1998 Grade Range Classification Freshman Sophomore Junior No. % No. % No. % 3. 50-4. 00 20 6 46 19 20 10 3. 00-3. 49 26 7 44 18 32 16 2. 50-2. 99 45 13 62 25 45 23 2. 25-2. 49 33 9 33 13 33 17 2. 00-2. 24 37 10 28 11 34 18 Below 2. 00 200 55 35 14 31 16 Total 361 100 248 100 195 100 Chi-square: 278. 38 * Grade Range Classification Senior All No. % No. % 3. 50-4. 00 18 7 104 10 3. 00-3. 49 42 17 144 13 2. 50-2. 99 90 35 242 24 2. 25-2. 49 47 18 146 14 2. 00-2. 24 44 17 143 13 Below 2. 00 14 6 280 26 Total 255 100 1059 100 Chi-square: 278. 38 * Note: * Statistically significant at 5 percent probability level. Source: School of Business and Economics, NC AT State University. Table 2 Profile of Survey Respondents Item Frequency Percent Gender (n = 206): Male 99 48. 1 Female 107 51. 9 Classification (n = 206): Freshman 21 10. 2 Sophomore 61 29. 6 Junior 77 37. 4 Senior 47 22. 8 Major Area Unit (n = 206): Business and Economics 140 68. 0 Other Areas * 66 32. 0 * Include Arts and Science, Education, and Engineering. Table 3 Distribution of Number Problems for Students who Sought. Assistance * (n = 154) Classification Number of Problems and Gender One Two Three Four Five Six Total Plus Classification: Freshman 4 1 3 2 1 2 13 Sophomore 16 4 7 9 8 2 46 Junior 14 14 12 6 4 7 57 Senior 6 7 14 7 3 1 38 Total 40 26 36 24 16 12 154 Gender: Male 19 15 15 11 8 6 74 Female 21 13 19 13 8 6 80 Total 40 26 36 24 16 12 154 * Problems include adding/dropping courses, choosing major, changing major, improving grades, time management, internship opportunities, personal problems which affect academic performance. Table 4 Distribution of students who did not Seek Assistance (n = 52)  frequency Percent of Total Classification: Freshman 9 17. 3 Sophomore 14 29. 9 Junior 19 36. 5 Senior 10 19. 3 Total 52 100. 0 Gender: Male 25 48. 1 Female 27 51. 9 Total 52 100. 0 Reason for not Seeking: Did not have problems 10 19. 2 Did not have time 9 17. 3 Did not know availability of assistance 10 19. 2 Did not believe it is useful 7 13. 5 Combination of last three 8 15. 4 Other reasons 8 15. 4 Total 52 100. 0 Table 5 Student Efforts to Seek Assistance for Academic Problems (n = 154) Assistance sought from Frequency Percent Academic Advisor 89 59. 7 Department/Course instructor 44 29. 5. University Center for Success 6 4. 0 SOBE resource Lab 3 2. 0 University Counseling Service 3 2. 0 Career Counseling 2 1. 4 Financial Aid 2 1. 4 Table 6 Student evaluation of Effectiveness of Assistance Sought (n = 149) Item frequency Percent Grade improved 13 8. 7 Enhanced self-confidence 4 2. 7 Remained in major 15 10. 1 Changed major for better 16 10. 7 Two or more of above 60 40. 3 No effect 41 27. 5 Table 7 Student Preference for Counseling/Monitoring Services Location (n = 206) Item Frequency Percent Prefer student Counseling at school level Yes 147 71. 3 No 44 21. 4 Indifferent 15 7. 3. Would seek assistance more often if Available at school/college level) Yes 92 44. 7 No 15 7. 3 Not sure 45 21. 8 Indifferent 54 26. 2 Gale Copyright: Copyright 2007 Gale, Cengage Learning. All rights reserved. Economic Scene Colleges Are Failing in Graduation Rates Top of Form Bottom of Form †¢ Share By DAVID LEONHARDT Published: September 8, 2009 If you were going to come up with a list of organizations whose failures had done the most damage to the American economy in recent years, you’d probably have to start with the Wall Street firms and regulatory agencies that brought us the financial crisis. From there, you might move on to Wall Street’s fellow bailout recipients in Detroit, the once-Big Three. Multimedia [pic] From the Most Selective Colleges, More Graduates Related The College Dropout Boom Economix: Which Colleges Are Doing Their Job? Reader Responses: Failing Colleges Readers’ Comments Share your thoughts and read responses to readers comments from David Leonhardt on the Economix blog. †¢ Read All Comments (113)  » But I would suggest that the list should also include a less obvious nominee: public universities. At its top levels, the American system of higher education may be the best in the world. Yet in terms of its core mission — turning teenagers into educated college graduates — much of the system is simply failing. Only 33 percent of the freshmen who enter the University of Massachusetts, Boston, graduate within six years. Less than 41 percent graduate from the University of Montana, and 44 percent from the University of New Mexico. The economist Mark Schneider refers to colleges with such dropout rates as â€Å"failure factories,† and they are the norm. The United States does a good job enrolling teenagers in college, but only half of students who enroll end up with a bachelor’s degree. Among rich countries, only Italy is worse. That’s a big reason inequality has soared, and productivity growth has slowed. Economic growth in this decade was on pace to be slower than in any decade since World War II — even before the financial crisis started. So identifying the causes of the college dropout crisis matters enormously, and a new book tries to do precisely that. It is called â€Å"Crossing the Finish Line,† and its findings are based on the records of about 200,000 students at 68 colleges. The authors were able to get their hands on that data because two of them are pillars of the education establishment: William Bowen (an economist and former Princeton president) and Michael McPherson (an economist and former Macalester College president). For all the book’s alarming statistics, its message is ultimately uplifting — or at least invigorating. Yes, inadequate precollege education is a problem. But high schools still produce many students who have the skills to complete college and yet fail to do so. Turning them into college graduates should be a lot less difficult than fixing all of American education. â€Å"We could be doing a lot better with college completion just by working on our colleges,† as Robert Shireman, an Education Department official who has read an early version of the book, says. Congress and the Obama administration are now putting together an education bill that tries to deal with the problem. It would cancel about $9 billion in annual government subsidies for banks that lend to college students and use much of the money to increase financial aid. A small portion of the money would be set aside for promising pilot programs aimed at lifting the number of college graduates. All in all, the bill would help. But it won’t solve the system’s biggest problems — the focus on enrollment rather than completion, the fact that colleges are not held to account for their failures. â€Å"Crossing the Finish Line† makes it clear that we can do better. †¢ The first problem that Mr. Bowen, Mr. McPherson and the book’s third author, Matthew Chingos, a doctoral candidate, diagnose is something they call under-matching. It refers to students who choose not to attend the best college they can get into. They instead go to a less selective one, perhaps one that’s closer to home or, given the torturous financial aid process, less expensive. About half of low-income students with a high school grade-point average of at least 3. 5 and an SAT score of at least 1,200 do not attend the best college they could have. Many don’t even apply. Some apply but don’t enroll. â€Å"I was really astonished by the degree to which presumptively well-qualified students from poor families under-matched,† Mr. Bowen told me. They could have been admitted to Michigan’s Ann Arbor campus (graduation rate: 88 percent, according to College Results Online) or Michigan State (74 percent), but they went, say, to Eastern Michigan (39 percent) or Western Michigan (54 percent). If they graduate, it would be hard to get upset about their choice. But large numbers do not. You can see that in the chart with this column. In effect, well-off students — many of whom will graduate no matter where they go — attend the colleges that do the best job of producing graduates. These are the places where many students live on campus (which raises graduation rates) and graduation is the norm. Meanwhile, lower-income students — even when they are better qualified — often go to colleges that excel in producing dropouts. â€Å"It’s really a waste,† Mr. Bowen says, â€Å"and a big problem for the country. † As the authors point out, the only way to lift the college graduation rate significantly is to lift it among poor and working-class students. Instead, it appears to have fallen somewhat since the 1970s. What can be done? Money is clearly part of the answer. Tellingly, net tuition has no impact on the graduation rates of high-income students. Yet it does affect low-income students. All else equal, they are less likely to make it through a more expensive state college than a less expensive one, the book shows. Conservatives are wrong to suggest affordability doesn’t matter. But they are right that more money isn’t the whole answer. Higher education today also suffers from a deep cultural problem. Failure has become acceptable. Students see no need to graduate in four years. Doing so, as one told the book’s authors, is â€Å"like leaving the party at 10:30 p. m. † Graduation delayed often becomes graduation denied. Administrators then make excuses for their graduation rates. And policy makers hand out money based on how many students a college enrolls rather than on what it does with those students. There is a real parallel here to health care.

Moses Essay -- essays research papers fc

The Mystery of Moses   Ã‚  Ã‚  Ã‚  Ã‚  Moses is one of the most revered and important characters of the Old Testament. Yet, as much as we know about the people of that time, Moses is still a figure shrouded in mystery. His existence is not proven; his life is contradictory to itself, and his persona, as shown through the bible, is immensely glorified. But, who was he? Was he real or just a bedtime myth?   Ã‚  Ã‚  Ã‚  Ã‚  There are many theories of the origin of Moses. According to the bible Moses was a man born of Hebrew descent. At the time of his birth, the Pharaoh felt his kingdom threatened by the Israelites (Hebrews) and ordered that every newborn male Israelite be dropped into the Nile River. His mother, daughter of Levi according to the New American Standard Bible, placed him in a basket made of reed and send him down the river in fear for his safety. He was picked up and adopted by the Pharaoh's daughter.   Ã‚  Ã‚  Ã‚  Ã‚  One day Moses witnessed a taskmaster beating an Israelite for no reason so Moses killed the taskmaster. The Pharaoh heard of this and ordered that Moses be sentenced to death. He escaped the land of Egypt to Midian where he met his wife Zipporah. He had lived in Midian for a while when the Lord appeared to Moses in the form of a burning bush. The lord gave Moses the task of leading the Israelites out of bondage and into then Promised Land. He reluctant ly accepted after god told him the name by which to call him. The New American Standard Bible states simply that god revealed his secret name to Moses and Moses accepted. Other versions of the bible talk of a staff that can transform into a snake and a hand of Leperas. Either way, Moses accepted and descended into Egypt to talk with the Pharaoh.   Ã‚  Ã‚  Ã‚  Ã‚  Moses asked for his people s freedom and the Pharaoh refused. He then brought ten plagues to Egypt water to blood, frogs, gnats, flies, pestilence, hail, locusts, darkness, and death of the first born. The Israelites were granted passage out of the lands of Egypt and they headed towards the Red Sea. When they reached the Red Sea, the Pharaoh was behind them, pursuing with a sense of vengeance. The Lord helped Moses to part the waters of the Red Sea and the Israelites made their way through the towering waters. The Egyptian army followed and was swallowed by the waters as ... ...arguments to their being the same person, but is it possible the chronological scale could have been that far off. It is hard to prove or disprove this theory until we find the tomb of Akhanaton.   Ã‚  Ã‚  Ã‚  Ã‚  Whether Moses was real, another person entirely, or just a bedtime story for small children, he led the Hebrew people to the Promised Land. He fulfilled the covenant given to Abraham and Isaac and Israel. His story is arguably the most important in the Old Testament, taking up five books. He lived the life of an Egyptian prince, a simple Shepard, and the Hebrew savior, leading his people out of oppression. â€Å"Since then no prophet has arisen in Israel like Moses, whom the Lord knew face to face. He had no equal in all the signs and wonders the lord sent him to perform in the land of Egypt against the Pharaoh and all his servants and all his land, and for the might and the terrifying power that Moses exhibited in the sight of Israel.† (Deut. 34.10) Bibliography Hooker, Richard. â€Å"Akhnaton.† World Civilizations. 1996 (30 Sept. 2000) The New American Bible. Iowa Falls: World Bible Publishers, Inc., 1991

OKB Essay

Learning Issues Chapter 1 (OKB) a) There was some mention about stakeholders in the problems, who are the stakeholders and what their stakes? 1. Capital market stakeholders In this case, the capital market shareholder of a firm is bank and shareholder. In this case the shareholder who gives OKB financial resources for OKB business. The stake of these shareholders is to ensure the OKB businesses continues their operation and can meet the expectation on the capital they had given. 2. Akar Enterprise (supplier) Is a major supplier for OKB Bhd. They supply herbs and roots from the forest of Perak. Their stakes is whether they able to meet the demand of OKB to continue supply raw material. 3. Customer We know that The Guardian approached OKB to supply its medicinal products to them. If that thing happen the sales would increase since consumer prefer use OKB products 4. Employee We notice that the OKB’s production process is carried out manually by the â€Å"kampung folks†. If OKB accept the offer from The guardian, the process will change to the machine since they will change it to mix of pills, capsules and liquid-compound forms. If this happen, they no longer can work for OKB in a manufacturing the products. 5. Government Ministry of health is a body who observe and monitor the quality and the safety of products. It is already mention about the latest markey surveys conducted by them, OKB is still the first choice among consumers. It shown that the product is safe to be used. b) What do you think of the comment made by the management about OKB’s Vision & OKB’s achievements? I think the old vision may not be suitable anymore to face the changes of economy nowadays. This is because, OKB more relies in traditional approach and they should come out with a new vision that promote abouts its products quality and attract customer. With a good vision, OKB can be more success and achieve their targets. They should change their vision not only based on customer need but also based on environment changes and also satisfied their employees. OKB Bhd can be more competitive to the real world and they can easily adapting the changes that have taken place on the industry. Learning Issue Chapter 2 Explain to Datin Timah about the importance of getting to know the external environment. Discuss the possible impact of the DPEST & G factors and the Competitive Forces (The 5 Forces) on her business. The DPEST & G analysis segmented the external environment into 6 segments which are demographic, political or legal, sociocultural, technological, global and environment segments. The first segment is political or legal segments. This segment focuses on organization to aware of any changes. Management must aware of consumer tastes and buying power. Any changes must be consider in the management’s strategies as changes on political or legal segments affect direct or indirectly on the demands of the market. Sociocultural segment need to be considered by management. These refer to the consumers concerns regarding the market, as there were negative views from the customer. Customer view the product should be revamping into modern pills and capsules rather than traditional packaging. They should be innovative in market their products and use the resources for best effectiveness and efficiently strategies. OKB Bhd can use technological advance thus creating competitive advantages of organization in the market. Advance in technologies can increasing the efficiency of productions and increase the value of product. Next is economic segment. This refers to the nature and direction of the economy in which a firm competes. This can help the management to create decision what suitable time to production. Last segment is global segment. Datin should know the global environment where existing markets are changing and thus taking the opportunity to make OKB Bhd well known by expanding the business and making improvement and innovative improvement on their products that are different from other competitors. The five forces of competition model are threat of new entrants, bargaining power of the supplier, bargaining power of the buyer, threat of the substitute products and intensity of rivalry among competitors. The threat of new entrants is important factors to identify since it can threaten the market share of the existing competitors. In this case, OKB must have their own strategy, vision and mission in order to compete with new entrant by improving their products image, packaging and make some innovation in order to create competitive advantage. Next is threat of substitute products. In this case, OKB have another competitor that provide and sell same products for consumer such as Guardian. Therefore, OKB must make a study and research how to faced this problems and attract their customer. Bargaining power of supplier is a situation when the supplier use to expert power over firms competing within industry. OKB major supplier is Akar Enterprise. In order to have enough resources and fulfill the demand, OKB should buy the resources from other supplier so that they are not facing problem such as insufficient material and high price of resources charges by supplier. Next is bargaining power of the buyer. Buyer mostly more attract with product that offer a lower price and give them a higher benefit and satisfied their interest. OKB should improve their product in taste and product image and give a reasonable price in order to attract customer. Last forces is intensity of rivalry among competitors. The competitors always alert and beware about their competitor. This is because any changes by another company made can affect their business. So they must take a action in order to ensure customer will loyalty to them.

Jeffrey Young Believes That Moves Towards ‘Upmarket Burgers’ Essay

Jeffery Young has this belief that there would be a positive shift towards ‘Upmarket Burgers’ Well I believe this point to an extent as we have approached to the generation; people of all ages go for a healthier option as it has become a trend for all ages. But as the economy improves there would be an increase of income therefore a quality market opportunity. But the Future is unpredictable as we are presently in Double-dip recession as we have no idea how the future is going to be The local Community would go for a Low-Priced but good quality food but the disadvantage would the company GBK may fail as it does not have as many consumers as it is highly prices, overall I conclude It all depends on the Income of the economy. On the hand I have a stronger belief that the fast food Franchises (A franchise is a right granted to an individual or group to market a company’s goods or services within a certain territory or location), in this case it is called the ‘Low-market Burgers’ will not go extinct because the franchises like McDonalds, KFC, Burger King and Subway have the following USP’s (Unique Selling Points). Well it has food at a lower price which they specialise in which is affordable to the local community who do not have enough of income to buy ‘Upmarket Burgers’ at a daily rate. The second reason that they are more recognised as they have a recognisable trademark (a symbol, word, or words legally registered or established by use as representing a company or product.) for Example:- For McDonalds there are the two golden arches which is in the shape of an ‘M’. And also their reputation known world-wide, as they are set in the best locations for these small franchises and services, they are almost found along each mile near a town centre. To Conclude I would say that the franchises like McDonalds, Burger King, KFC and Subway will not go into extinction as the customer loyalty increases through the years whereas the customer loyalty for GBK(Gourmet Burger Kitchen) will have a decrease because of their high quality, high priced products. Therefore, a reduction of GBK stores.

The Turning Point †English Personal Essay

The Turning Point – English Personal Essay Free Online Research Papers The Turning Point English Personal Essay Once upon a time, my life changed forever. A person, who suddenly came into my life, changed it. This meeting was like a revolution that happened in Russia in last century. At that point in time, that revolution completely destroyed the old lifestyle and created a new one. Old valuable lost their meaning, and values appeared. So, the person, who changed my life, is a beautiful girl, who became my wife, and an event, that changed my life, is my marriage. Irina, it’s my wife’s name, and I met each other a few years ago. From the every beginning our relationship wasn’t an easy one. In spite of the fact that we spoke the same language, we couldn’t communicate with each other. It was because we lived in different countries. I lived in Russia, and Irina lived in the U.S. This fact influenced the frequency of our meetings. We could have meetings only once or twice per year. Even those meetings were being organized with many difficulties because we needed entry visas. It was hard to get those visas, but it was much hard to not see each other. I had a girl friend that lived in another country. There were a few tousand miles between us. For every quarter of a mile we had an ocean between us. We lived in different time zones. When I was going to work in Russia, my girl friend was sleeping in the U.S. When my girl friend woke up, I had to go to bed because in Russia the night had already begun. It seemed to me that nature was saying, â€Å"You two must break up!† But Irina never gave up even in her thoughts. She was always full of optimism and energy. I got a part of her energy inside me. In Russia people often say that problems only give rise to solutions and make you stronger. It happened in our case, too. We found a good way to communicate. It was the Internet. I checked my e-mail every free minute. We spend in the Internet all day and night long. It gave a power to us. Finally, we won. We got married. We got married, but we still lived in different countries. Irina lived and worked in the U.S, and I lived and work in Russia. In that time, I was also trying to get my Ph. D. in science. Neither of us wanted to leave his/her country. After a lot of speculations, I made up my mind. I decided that I could leave my work, my school, my friends and my country. Why did I decide to do it? I did it because I love my wife. She is a part of my life. She is a part of me. She is a part of my brain. She is a part of my heart. She is a part of my soul. I am able to live without my work, without my friends, without my country. Of course, I miss it, but I still can live without it. On the other hand, I can’t live without my wife. So, it was my decision, and I have never regretted it. The story of my life has thought me of many things. Now I know that our planet is not so big as it seems. Now I know that borders between countries are just conventionality. Now, I know how to choose among real and imaginary values. I know how strong feelings can be. I know for what I’m living. I learnt all that from my wife. Thank you, Irina, and I love you! Research Papers on The Turning Point - English Personal Essay19 Century Society: A Deeply Divided EraAssess the importance of Nationalism 1815-1850 EuropeThe Effects of Illegal ImmigrationHarry Potter and the Deathly Hallows EssayEffects of Television Violence on ChildrenQuebec and CanadaNever Been Kicked Out of a Place This NicePersonal Experience with Teen PregnancyAppeasement Policy Towards the Outbreak of World War 2Honest Iagos Truth through Deception

6 Disappeared LinkedIn® Partner Applications and What to Do About Them †Part IV TripIt and SlideShare

6 Disappeared LinkedIn ® Partner Applications and What to Do About Them – Part IV TripIt and SlideShare The saga of the disappeared LinkedIn Partner Applications continues with this weeks episode TripIt and SlideShare! For more LinkedIn tips please visit How to Write a KILLER LinkedIn Profile e-book! TripIt TripIt was an application that allowed LinkedIn users to report easily on their travel plans. Disclaimer: I questions the wisdom of publicizing ones travel to LinkedIn, since I’ve heard stories of people who post this type of information and whose houses get robbed while they are away. However, if you do feel comfortable letting the world know when you will be traveling, you might wish to follow these steps which were provided directly from TripIt: Dear Traveler, A friendly reminder to link your TripIt and LinkedIn accounts in order to continue accessing and sharing trips with your LinkedIn network. As you may have heard from LinkedIn, they have redesigned the LinkedIn profile page, which will no longer include your TripIt My Travel app. Dont lose your access: Link my accounts. We hope you like the new and improved experience! Learn more about TripIt and how it can help you organize all your travel plans into one master mobile itinerary. By the traveler, for the traveler, The TripIt team The basic idea here is that you can log your travel in TripIt and easily share it to your LinkedIn profile. You can even sign in to TripIt using your LinkedIn username and password! Once logged in, enjoy the magic and convenience of keeping all your travel information in one place (I havent used it fully yet but am intrigued by the possibilities! Theyve got a great video you can watch at https://www.tripit.com/trip/show/id/64396342. Happy travels! SlideShare In May 2012, LinkedIn acquired SlideShare for $118.75 million. Although the SlideShare application no longer exists, you can bet LinkedIn wants you to keep using this resource! You can log in to SlideShare with your LinkedIn username and password and import your LinkedIn profile information to complete your SlideShare profile. With a single click, you can follow all your LinkedIn contacts through SlideShare, thus ensuring that you receive notifications of their updated content and comments. When you add a new presentation, document or video to SlideShare, it will *automatically* post as an Activity Update on your LinkedIn profile! Plus, if your settings allow it, you can automatically post to LinkedIn when you â€Å"favorite† a SlideShare presentation. Heres what your update might look like in LinkedIn Signal: For details on the above tips, see SlideShare Content Sharing with your Professional Network on LinkedIn, posted on the SlideShare blog on January 9, 2012. Finally, you can always post the link to a SlideShare presentation to your Summary or Experience sections by clicking on the box with the blue + sign. Once you click on that box you will be brought to a box where you can paste a link: How do you get the correct link for your presentation? In SlideShare, go to your list of presentations: Click on one of the images and you will be brought to the page with the presentation: Copy the URL from the upper left corner and paste it into the box on LinkedIn. The presentation or video will then be part of your permanent LinkedIn profile until you decide to remove or change it! Next week: How to accommodate for the disappearance of the WordPress application. See you then! Category:Archived ArticlesBy Brenda BernsteinFebruary 18, 2013

The Flat World Essay Example | Topics and Well Written Essays - 2000 words

The Flat World - Essay Example The large video conferencing equipment as an indication of technological advances has in fact made the world move in the same direction as if under one time zone indicating further that the world is flat. However, the context of the levelled playing field in the context of business could have meant that the most progressive countries do not have the monopoly of all knowledge based business. Intelligence or knowledge is not exclusively spawned in progressive countries they are also present at some level in other countries. Even in the most adverse condition brilliance tends to shine and even outshines the brilliance emanating from progressive countries (Darling-Hammond, 2010). A company with little or limited capital is on the same playing field as those with tens of millions in their advertising and promotional marketing budgets and more in their pockets. A company with several hundred engineers in their talent pool can easily be eased out from a government contract by a company with only one brilliant engineer with the right invention (Ferrell, Hirt, & Ferrell, 2010). The internet has made all of these possible. Competition is not all about money now or who has the right connection or even the number of employees or buildings or even offices all over the world (Done, 2011). Talent and knowledge have become universal and within easy reach. Communicating directly with the talent with the knowledge has lessened the cost of its acquisition. All of these things considered the world have been made flat (Eve, 2011). Telecommunication The article mentioned the enormous investment poured into creating the infrastructure to support the colossal telecommunication system that is the foundation of the internet. Over the past several decades strides have been made to make everybody connected not just locally but internationally as well. This is evidenced not in audio transmissions alone but also in video transmissions as well. The number of companies or the syndication of t he capital needed to create the infrastructure did not simply come from one company in one particular country. Each country wanting to be part or connected to the internet highway have contributed their resources or that of the proponent companies in that country. These efforts have made the telecommunication industry borderless another indication of a flat world. It should be mentioned that being connected into the internet highway could open opportunities for the country no matter how small or how poor the country is (Crombie, 1976). Telecommunication is the great equalizer, the greater the bandwidth and the wider the reach of telecommunication infrastructure in every country all over the world the cheaper it gets. The fastest way to get in touch with clients is through the telephone. Clients who do not have the time and only function on the basis of trust and goods delivered to establish credibility will more and more dominate the international business climate. Since not all com panies or business owners have the budget or even the resources to conduct face to face business transactions thus the changing business landscape also reacts and adapts to the technological advances being made commercially available (Qiang & Pitt, 2003). Technology have made it possible for regular analogue phone, cable television or video frequency, radio or audio frequency, data transmission and even power or

Social media in marketing Research Paper Example | Topics and Well Written Essays - 3000 words

Social media in marketing - Research Paper Example With the introduction of the concept of E-commerce, the outlook of business changed entirely. Now a day, maximum extent of the entrepreneurs desire to promote the features and benefits of the product lines of their brands through online sites or social media such as face-book, twitter, LinkedIn and others. By doing so, the entrepreneurs might reach a wide range of customers in a very small time span that improved its position and ranking in the entire globe. Along with this, due to the use of social media sites, the level of awareness of the customers also enhances to a significant extent that may enhance the trust and reliability of the brand in the market among other rival contenders (Macdonald, 2013). Apart from this, due to the introduction of mart phones or electronic devices such as tablets, the intensity of purchase or access of the social media sites increased. As a result, all sorts of updates regarding any product or service or brand are easily viewed by the customers. Due to which, the scope of success is extremely high in this age as compared to previous era that improved the total sale and demand of the products or brands. Thus, E-commerce or social media helped the brands or entrepreneurs to create a market presence or improve the existing position or ranking. This research paper tries to attract the attention of the viewers over the importance and role of social media in marketing. However, in order to describe this topic, the paper is divided into five sections. Social media is the way of communication platform with the help of which, an individual may easily share information or ideas through online sites like face-book, twitter, you-tube etc. It also acts as a source of engaging with a wide range of customers that may enhance the profitability and productivity of the organization. Moreover, it is a medium with the help of which, the rate of reach of the customers might be enhanced that may increase the sustainability and competitive