Social media in marketing Research Paper Example | Topics and Well Written Essays - 3000 words

Social media in marketing - Research Paper Example With the introduction of the concept of E-commerce, the outlook of business changed entirely. Now a day, maximum extent of the entrepreneurs desire to promote the features and benefits of the product lines of their brands through online sites or social media such as face-book, twitter, LinkedIn and others. By doing so, the entrepreneurs might reach a wide range of customers in a very small time span that improved its position and ranking in the entire globe. Along with this, due to the use of social media sites, the level of awareness of the customers also enhances to a significant extent that may enhance the trust and reliability of the brand in the market among other rival contenders (Macdonald, 2013). Apart from this, due to the introduction of mart phones or electronic devices such as tablets, the intensity of purchase or access of the social media sites increased. As a result, all sorts of updates regarding any product or service or brand are easily viewed by the customers. Due to which, the scope of success is extremely high in this age as compared to previous era that improved the total sale and demand of the products or brands. Thus, E-commerce or social media helped the brands or entrepreneurs to create a market presence or improve the existing position or ranking. This research paper tries to attract the attention of the viewers over the importance and role of social media in marketing. However, in order to describe this topic, the paper is divided into five sections. Social media is the way of communication platform with the help of which, an individual may easily share information or ideas through online sites like face-book, twitter, you-tube etc. It also acts as a source of engaging with a wide range of customers that may enhance the profitability and productivity of the organization. Moreover, it is a medium with the help of which, the rate of reach of the customers might be enhanced that may increase the sustainability and competitive